Database Marketing
We’ve built award-winning database marketing programs for large and small marketers. We have learned the principles of database marketing that the big guys use, and can adapt them to any size initiative or budget. It’s not the awards that we’re proud of, it’s the fact that we are building marketing programs that deliver a high return on investment. Click here for more detail:
Strategic Consulting
- Needs Assessment Planning, Implementation and Writing
- Metrics and Reporting Identification
- Database Design
- Program Tracking Report Design
- Add-on Application Design
- Program Management
Results-Driven Analytics
- Customer Profiling and Quadrant Identification
- RFM, LTV, ROI Development
- Segmentation and Modeling
- Predictive Modeling
- Program Performance Analysis
Customer Development Strategy
- Acquisition
- Conversion
- Migration
- Retention
- Trigger Marketing