Archive for September, 2010
Finding Your Brandavores
Ah, isn’t it wonderful when a new word is invented? And isn’t the new trend of locavores a wonderful one? According to Wikipedia, the locavore trend is is a “collaborative effort to build more locally based, self-reliant food economies – one in which sustainable food production, processing, distribution, and consumption is integrated to [...]
Using Database Marketing as part of your Touch Strategy
I was recently at a restaurant and overheard the manager say to the hostess, “I’m going to do some table touches.” Sure enough, as I watched, he stopped by several of the tables to inquire how the patrons were enjoying the food. It was something new to me about the restaurant business.
But it’s not really [...]