Archive for Marketing Database
Finding Your Brandavores
Ah, isn’t it wonderful when a new word is invented? And isn’t the new trend of locavores a wonderful one? According to Wikipedia, the locavore trend is is a “collaborative effort to build more locally based, self-reliant food economies – one in which sustainable food production, processing, distribution, and consumption is integrated to [...]
The Classic In-House vs. Outsourced Conversation
It came up again — should we outsource our Marketing Database or build it in-house? A conversation I’ve heard over and over in my nearly 20 years in database marketing. In the old days, I had more of a personal agenda than I do now. Since we built marketing databases for a living, we always [...]